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Advertising is a one-way communication whose purpose is to inform potential customers about
products and services and how to obtain them. Every major medium is used to deliver
these messages, including: television, radio, movies, magazines, newspapers,
video games, the Internet (see Internet advertising), and billboards. Advertising
is often placed by an advertising agency on behalf of a company. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio. Some organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements. |

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Promotional products refers to articles of merchandise that are used in marketing and communication programs.
These items are usually imprinted with a company's name, logo or slogan,
and given away at trade shows, conferences, and as part of guerilla marketing
campaigns. Almost anything can be branded with a company’s name or logo and used for promotional purposes. Common items include t-shirts, caps, keychains, bumper stickers, pens, mugs or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total. |
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Wearable art, also known as Artwear, describes the making of individually designed pieces of usually
hand-made clothing as artistic expressions. Pieces may be sold and/or exhibited Artists may use purchased finished fabrics, making them into unique garments, or may dye and/or paint virgin fabric. A few artists make their own fabrics, for example on looms. Wearable art is a branch of the wider field of Fiber art, which describes both wearable and non-wearable forms of art using fabric and other fiber products. |
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